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Discover Made in Europe Brands A curated catalogue of fashion, beauty and lifestyle brands designed and produced in the European Union.

SHOWP is a curated catalogue of Made in Europe brands. We highlight independent and established European-made fashion, beauty and lifestyle labels produced across European Union countries. No dropshipping. No mass marketplaces. Just transparent sourcing and thoughtful design.

Explore European-made brands by category, country or product type.

Why choose Made in Europe brands?

◦ Produced within European Union countries ◦

◦ Transparent supply chains ◦

◦ EU labour and environmental standards ◦

Shop within the EU without unexpected customs duties ◦

◦ Support for local European economies ◦

Frequently Asked Questions

What does Made in Europe mean?

On SHOWP, “Made in Europe” means a product is manufactured within a European Union member state and complies with EU standards for labour, environmental and consumer protection.

Are all brands on SHOWP made in the European Union?
Yes. SHOWP lists brands that produce their products within European Union countries. This allows customers to shop within the EU without additional customs duties.

Is Made in Europe the same as designed in Europe?
No. SHOWP focuses on brands that manufacture their products in Europe, not just design them there.