IOAN is a Belgian skincare and beauty brand founded by Jani and Jens, combining cosmetic science with carefully selected ingredients to deliver both immediate visible effects and longer-term skin support.

All IOAN product development and manufacturing takes place in Belgium. The range includes glow and retinoid serums, peeling masks, tanning drops, SPF products and overnight lip care, alongside silk sleep masks and pillowcases designed to support skin and hair overnight. IOAN also uses natural-origin ingredients where these meet the performance requirements of its formulas and prioritises reusable or recyclable packaging.