WALK IT OFF is a Dutch merino sock brand founded by two brothers and based in Gouda, Netherlands. The brand was created around the idea of making merino wool socks suitable for everyday use at a more accessible price than traditional specialist outdoor and luxury merino products.

WALK IT OFF works with a manufacturer in Portugal, where its socks are made using blends of merino wool and technical fibres selected for durability, stretch and moisture management. Its current range includes The 24/7 everyday sock alongside The Active and The Base, two lighter technical styles designed for sport, walking and active use.

The brand ships throughout most of Europe and internationally, and also offers a small range of care accessories intended to extend the life of its socks.