VOSSEN is an Austrian textile brand specialising in towels and bathroom textiles. Founded in 1925, the company helped make terry towelling an everyday household fabric and later became known for its soft towels, bathrobes and broad colour palette.

Since 1960, VOSSEN has operated its production site in Jennersdorf, Burgenland, where more than five million products are produced each year. The brand combines Austrian manufacturing with technologies such as its AirPillow finishing process and has increasingly focused on lower-impact materials and resource use.

The current collection spans towels, bathrobes, bath rugs and children's bath textiles, alongside a newly launched kitchen-textile range and Austrian-made hand soap. VOSSEN also offers hemp and recycled-yarn products, while its textile production is supported by OEKO-TEX standards and vegan product development.