Rifò is an Italian circular-fashion brand based in Prato, creating clothing, accessories and home textiles from recycled and natural fibres. Its collections give new life to textile waste including cashmere, wool, cotton, denim and silk, combining Prato’s textile-recycling tradition with contemporary design.

All Rifò products are made entirely in Italy, primarily within the Prato textile district and through a short local supply chain. The brand uses preorder production to reduce overproduction and also operates repair, take-back and resale programmes. Rifò is a certified B Corp and a member of the World Fair Trade Organization; selected products carry Global Recycled Standard certification.