no is a French gender-neutral clothing brand creating a permanent wardrobe designed around people rather than traditional men’s and women’s collections. Its pieces combine relaxed everyday comfort with a more structured, versatile look.

The brand began with La Jacky, a suit-inspired jacket conceived to feel as comfortable as sportswear, and has developed the idea into a compact collection of jackets, hoodies, sweatshirts, trousers, T-shirts and styles for children.

The collection is made in Portugal from GOTS-certified organic cotton. no presents its production as a deliberate European alternative to opaque outsourcing, with an emphasis on traceability, durable construction and clothing intended to stay in use.

A particularly unusual part of that approach is the brand’s free recolouring service, which gives existing garments a new colour and helps extend their useful life rather than replacing them.