Founded in 2006 by designer Anne Paso, Lovi is a Finnish design company producing assemble-yourself wooden decorations, figures and gifts inspired by nature. Its collection includes decorative trees and flowers, animals, licensed Moomin characters, seasonal and hanging ornaments, wall art and configurable home organisers.

Lovi manufactures its wooden products at its own factory in Jääli, Northern Finland, using Finnish FSC-certified birch plywood. Pieces arrive flat-packed for assembly without glue or tools; some are hand-painted. The range also includes small matching metal accessories and a Finnish-made watercolour set for decorating wooden figures. The FSC certification applies to the wooden products, not to the paints or metal accessories.

Lovi holds the Finnish Key Flag (Avainlippu) and Design from Finland marks.