Founded in 1976, La Pelucherie is a French family brand that underwent a relaunch five years ago, led by the founder’s granddaughters. The company specializes in the creation of unique and high-quality plush toys, conceptualized in France and meticulously hand-sewn in their historic workshop located in Italy. Each plush toy is crafted in adherence to traditional craftsmanship, featuring distinctive facial expressions and meticulous details such as felt nostrils and leather eyelids.

The soft toys by La Pelucherie are marked by careful attention to detail, encompassing realistic designs, fabric selection, and the expression conveyed by each toy. Suited for both decoration and cuddling, these plush toys are designed to be lifelong companions for individuals of all ages, from the young to the old. The brand aspires to have its plush toys serve as the ultimate push present, a lasting friend for children, and a beautiful decorative piece. Notably, La Pelucherie’s plush toys have found homes with renowned and exclusive French brands, as well as luxury hotels both in France and internationally.