IIANA is a Romanian fashion brand founded in 2013, creating contemporary clothing inspired by Romanian traditional dress and craftsmanship.

Designed, patterned and manufactured in Romania, its collections span women’s, men’s and children’s clothing, combining modern silhouettes with traditional motifs, woven jacquards, embroidery and lace.

IIANA also works with Romanian artisans from different regions of the country on hand-sewn traditional pieces, while many of its fabrics are produced in Romania and France.