BIBS is a Danish baby-products brand established in 1978 and best known for its iconic Colour pacifier. Headquartered in Copenhagen, the company operates a production facility in Hillerød, where its pacifiers are designed and manufactured in Denmark.

The range has expanded from pacifiers into bottles, feeding products, baby accessories and textiles. While the signature pacifier range and much of the hard-goods assortment are made in Denmark, selected accessories and textiles are produced elsewhere, including India and China. BIBS combines Scandinavian design with a strong focus on functionality, safety and colour.

BIBS products are also stocked by selected European retailers, including Hungarian brand BOO Studio.