BOO Studio is a Hungarian knitwear and children’s lifestyle brand founded by Ildikó Kele and Eszter Lebó, based in Győr. Its own collections centre on colourful merino wool knitwear for babies, children and adults, locally made in Hungary from Italian merino wool. The range includes baby blankets, bonnets and booties, hats and scarves, a small clothing line, and handmade pacifier clips.

BOO Studio also curates selected EU-made baby products from other brands, including baby essentials from Danish brand BIBS and handmade Nanchen Natur toys from Germany. These products are sold by BOO Studio but are not manufactured by BOO Studio. Across its own collection, the brand combines playful colour, nostalgic motifs and practical design, with pieces intended to be worn and passed on over time.