THE OOH NOO STORY

When talented designers create bedding for their own babies, good things come to life.

It all started a few years back, when our lead designer became a young mother. She was keen to decorate the nursery with minimalist and natural design items. Having trouble finding what she was looking for, she decided to design the items herself.

We have come a long way since then, but the main idea remains the same. Ooh noo is all about natural, ethically sourced materials, designed to last a long time and provide natural and imaginative play. All the items are first tested and used by our families – only the toys and bedding that can survive this ultimate test ever make it into the collection.

Over the years, ooh noo has become a brand that is present globally, bringing joy to children and their parents for years to come. Yet, not a lot has changed design-wise: in essence, we still design for our own children. And it truly delights us to see so many families enjoy the results.