IOAN is a beauty brand inspired by the warmth and positivity of a Greek sunset. Founded by Jani and Jens, IOAN combines science and nature to create products that provide instant radiance while offering long-lasting skin support. With over two years of development, IOAN aims to enhance natural beauty with a formula that minimizes pores, adds a healthy glow, and supports skin health.

The brand is committed to sustainability, using a high percentage of natural ingredients, glass containers, and recycled packaging. All products are developed and manufactured in Belgium, reflecting IOAN’s dedication to ethical practices and environmental responsibility. IOAN is designed for everyone, embracing all ages and identities, with the belief that every age is golden.