Geek & Gorgeous is a Hungarian skincare brand founded in 2017 by cosmetic formulator Judit Rácz and Hungarian heritage skincare company Helia-D. Known for transparent percentages, clinically established active ingredients and fragrance-free formulations, the brand develops science-driven facial care through its own development and manufacturing operations.

Its range includes cleansers, exfoliating liquids, hydrating toners, moisturisers, sunscreens and targeted serums featuring vitamin C, retinal, peptides, niacinamide and other well-researched actives. Geek & Gorgeous combines straightforward formulation information with lightweight textures and accessible pricing, making advanced skincare easier to understand and incorporate into a structured routine.