KIRA is an Estonian footwear and activewear brand operated by Naturewear OÜ. Its established footwear is produced in Estonia by Samelin AS, a manufacturer with decades of experience making military, hiking and safety footwear.

KIRA focuses on durable vegan products using recycled and repurposed materials. The brand also offers activewear and wool socks made in Estonia, and provides a repair service for selected KIRA products.

The KIRA website also links to the newer KIRA NOVA sneaker line, which is operated separately and handcrafted in Italy.