Better Cotton is the world’s leading sustainability initiative for cotton.
Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.
Cotton is one of the world’s most important renewable natural resources. Safeguarding the growing and production of it is essential. In 2005, as part of a round-table initiative convened by WWF, a group of visionary organisations came together to make sure cotton had a sustainable future. Initial support came from organisations such as adidas, Gap Inc., H&M, ICCO Cooperation, IKEA, International Federation of Agricultural Producers (IFAP), International Finance Corporation (IFC), Organic Exchange, Oxfam, Pesticide Action Network (PAN) UK and WWF.